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| Titel |
Arts marketing and the societal functioning of the arts : the case of the subsidised dramatic arts in the Netherlands |
| Auteur |
M. Boorsma |
| Tijdschrifttitel |
In: The international journal of cultural policy. 8(2002)1(.65-74) |
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| Trefwoorden |
marketing, kunst, culturele accommodaties, culturele organisaties, tijdschriftartikelen (vorm) |
Samenvatting
About two decades ago marketing theory entered the world of the arts. Current marketing theory contains concepts that can be applied to the arts without compromising the artistic autonomy of artists. Arts marketing objectives and strategies should take explicit account of the unique nature of art and its specific role in society. Arts marketing should support and reinforce the substantive functioning of the arts. |
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