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| Titel |
It's for you : telemarketing for arts organisations |
| Auteur |
D. Dixon |
| Plaats van uitgave |
Cambridge |
| Uitgever |
Arts marketing association |
| Jaar van uitgave |
2001
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| ISBN |
1-903315-04-2
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| Annotatie |
66 p. ; 23 cm
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| Trefwoorden |
marketing, culturele organisaties, culturele accommodaties, kaartverkoop, fondsenwerving, Verenigd Koninkrijk |
Niet aanwezig in deze bibliotheek. Wel bij andere bibliotheken, zie |
Samenvatting
Ticket selling is the main use of telemarketing by arts organisations, but also marketing and fundraising departments of any arts organisation can make effective use of the telephone: research, membership recruitement, fundraising, dissemination of information, group and schools visits, test drives, reactivation of lapsed customers of customer care initiatives. |
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