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| Titel |
This business of music marketing and promotion |
| Auteur |
T. Lathrop, J. Pettigrew |
| Plaats van uitgave |
New York |
| Uitgever |
Billboard |
| Jaar van uitgave |
1999
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| ISBN |
0-8230-7711-X
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| Annotatie |
XII, 308 p. : bijl., fig., tab. 25 cm. - Met lit. opg. - Met reg.
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| Trefwoorden |
muziek, management, productie, marketing, distributie, consumenten, promotie, muziekindustrie |
Samenvatting
A practical guide to carrying out a music marketing and promotion plan, providing a comprehensive array of techniques, tools, and strategies - both standard and alternative. For example, it explains how to distribute CDs and tapes through stores, use the Internet to sell and promote music, put together press kits and get publicity in print, broadcast, and on-line media. |
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