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| Titel |
Music genres and corporate cultures |
| Auteur |
K. Negus |
| Plaats van uitgave |
London, [etc.] |
| Uitgever |
Routledge |
| Jaar van uitgave |
1999
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| ISBN |
0-415-17400-7
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| Annotatie |
X, 209 p. ; 24 cm. - Bibliografie : p. 196-205. - Met reg.
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| Trefwoorden |
popmuziek, muziekindustrie, sociologie, musici, marketing |
Samenvatting
The author explores the workings of the music industry, tracing the relationship between entertainment corporations and the artists they sign. He examines the contrasting strategies of major labels like Sony and Universal in managing different genres, artists and staff, and assesses various myths of corporate culture. Through a study of three major genres - rap, country, and salsa - he investigates why the music industry recognises and rewards certain sounds, and how this influences both the creativity of musicians, and their audiences. Negus shows how the creation, circulation and consumption of popular music is shaped by record companies and corporate business strategies. |
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