Masters of none? : how cultural workers use reframing to achieve legitimacy in portfolio careers

This article examines how cultural workers interpret and respond to reputational challenges they encounter when leading portfolio careers. Specifically, the portfolio career model involves the cultivation and signalling of adaptability through broad competencies and diverse portfolios comprised of boundary-spanning work. These practices conflict with standards of artistic legitimacy and highlight specialist-generalist tensions, since they can make workers appear to be ‘jacks of all trades, masters of none’ – unskilled, opportunistic dabblers, lacking expertise and artistic integrity. The article draws on 56 interviews with cultural producers working as filmmakers, fashion designers and musicians. Findings show how workers engage in ‘reframing’ to reinterpret the symbolic meanings attached to their behaviours and, in the process, carve out new positions and standards for legitimacy within their fields. Reframing is structured by field and labour market conditions, but also represents the possibility of change as a form of culture in action