Artists on climate change : their intended impact and audiences

There is a high interest in art’s change potential towards sustainability. Yet, there is still a lot unknown about this change potential, including from the perspective of artists themselves. The research questions are: Do artists who create climate related art have goals and target audiences regarding their climate-related work? If so, which goals and audiences do they aim for, and why? 30 interviews with artists having been born or living in the United Kingdom, United States of America or Germany were conducted and analyzed. A framework of eco-social change was applied to the interview transcripts, and artists’ goals and audiences were analyzed through thematic analysis. The research finds that artists have a desire for societal
impact and wider audiences, but some also have narrower audiences and smaller changes in mind. Moreover, some artists engage in an impact reflexivity about not only the potential but also the limits of their practice.