Listening space : an exploratory case study on a persuasive game. Designed to enrich the experience of classical music concerts

Classical music venues in the Netherlands and throughout the world are struggling to attract new audiences. Especially younger visitors are underrepresented. Previous research emphasizes the importance of providing new, potentially interested audiences with more means to consume the music. This paper presents an exploratory case study with the persuasive game Listening Space which the authors developed to help attract new audiences and thus preserve Western classical music heritage. In particular, they studied to what extent this game could promote more varied ways of listening to classical music and thus enrich the experience of visiting a classical music concert.