From “serving” public arts institutions to creating intercultural contexts : cultural management in Germany and new challenges for training

This essay describes the development of cultural management as a profession and as an academic subject in Germany and discusses new challenges for cultural management according to changes in the cultural sector, enforced by migration, internationalization, and digitalisation. It identifies new working fields and discusses how this is going to change role models of cultural managers. The way academic programmes for arts and cultural management react to these developments, and adapt their curricula and training methods, is described, based on an analysis of university programs in Germany, Austria and Switzerland.