Where the art is: defining and managing creativity in new media SMEs

This paper examines the definition and management of creativity in the 'creative industries'. Initially the paper sets out the economic and cultural context for the emergence of the creative industries, before going on to argue that there are gaps in our understanding of the role of creativity and particularly the management of creativity within these industries. Based on research undertaken with new media SMEs in the North West of England, the paper then explores the ways in which creativity is defined and managed within this subsector.