Tourism, creativity and development

This book forms part of a long-term research programme on the relationship between tourism, culture, creativity and development, supported by ongoing empirical research in many different countries. Its critically analyzes the impact and effectiveness of creative strategies in tourism development and charts the emergence of 'creative tourism'. Why has 'creativity' become such an important aspect of development strategies and of tourism development in particular? Why is this happening now, apparently simultaneously, in so many destinations across the globe? What is the difference between cultural tourism and creative tourism?