Measuring the perceived attributes of books : paper presented at the Sixth International conference on cultural economics, Umea, Sweden June 11-13, 1990
TitelMeasuring the perceived attributes of books : paper presented at the Sixth International conference on cultural economics, Umea, Sweden June 11-13, 1990
Auteur
Plaats van uitgaveUmea
Jaar van uitgave1990
Materiaalboek
Annotatie18 p. : tab. ; 31 cm
Onderwerpcongresverslagen (vorm), consumenten, economie, lezen, economische theorieën, verkoop
Samenvatting
Met lit. opg. The authors assume that the utility of a book is not the extent in which the product satisfies the needs of a consumer but rather that a consumer derives utility from the product itself.