Making sense of place : new approaches to place marketing
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Exemplaarnummer Plaatscode 02-599
TitelMaking sense of place : new approaches to place marketing
Auteur
Corporatieve auteur
Plaats van uitgaveStroud
UitgeverComedia
Jaar van uitgave2001
Materiaalboek
ISBN1-873667-18-3
Annotatie124 p. : tab. ; 21 cm. - Bibliography: p. 117-119
Onderwerpcultureel erfgoed, toerisme, marketing, sociale en culturele planning, culturele identiteit
Samenvatting
The connections between culture and place are deeper and more complex than tourism authorities and civic strategies would have us believe. This book dicusses 'place-marketing' strategies and its implications to urban development, city promotion, ownership and cultural heritage. It also advocates the importance of an interdisciplinary and creative approach to understand cultural places as resources.
| Exemplaarnummer | 02-599 |
| Plaatscode |
