Cultural transmissions and receptions : American mass culture in Europe

Contains contributions on America's cultural exports to Europe, especially jazz and rock music, film, television programmes (`soaps') and the advertising and commercial culture. Subjects treated are the reasons for the rise and triumph of mass culture in America and Europe, the American institutions responsible for the transmission of American mass cultural forms to European audiences, and the reason for the shift from perceiving American cultural forms as curiosities to regarding them alternati vely as threats or sources of liberation.